Complex ecosystems have multiple power structures. Each has, as their primary motivation, their self-preservation. This dynamic discourages innovation as change is seen through each of their prisms and is often seen as threatening.
Trying to convince others to change is a long, painful, and, many times, fruitless process. Instead, by creating a Positive Deviant that becomes a First Mover which is innovating faster than anyone else, others begin to align to this new momentum.
A momentum that is focused on an Audacious Aspiration which is greater than individual territorial concerns. In this process, people become emboldened and courageous, unleashing their Creative Genius.
See also How to Start a Movement
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